job - LVMH

Position

• Contribute to the sales growth by invigorating TAG Heuer global brand image and desirability through communications across all touch points: 1) AD/PR, 2) Branding Events (Media/Customers) in Japan. Adhere to TAG Heuer global strategy implemented in market.
• Create TAG Heuer experiences through Branding events.
• Ensure Brand visibility, elevate relevance through global and local sponsorships, and cultivate local influencers.

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(Main responsibility)

Paid Advertising/PR

• Build local paid advertising/media strategy online and offline guaranteeing the best deployment of advertising investments on all touch points. Be the eyes, the ears and the voice for Global Media & Advertising strategy, manage the relationship with Media agencies to ensure qualitative Brand visibility. Innovate disruptive brand exposure on media.
• Lead media campaigns for key launches. Own localization of Brand Ad, and key media coverages both print & digital tie-up, incl. Trade Ad (paid media and media tie-ups).
• Analyze global media trends as well as local peculiarities, by monitoring competitors’ strategies in term of media investments and communications approaches, and understand media landscape and target behavior.
• Promote Retail/Trade Fairs to support generate qualified traffic.
• Own and distribute Spec Sheet to internal stakeholders, and partner with Training team for consistent product communications.
• Be accountable for media budget, plan definition, implementation and reporting to HQ in a timely manner.

Branding Event

• Develop Branding/Media event strategy in a partnership with key Marketing functions and external partners for qualitative TAG Heuer brand experience. Quality versus quantity.
• Scout and choose the best suppliers for media and customer events.
• Supervise the organization of spaces: creative set up, flow of invitees, products exhibition. Be a quick problem solver in the location, providing evidence of necessary changes, enhances etc.
• Orchestrate all team efforts of internal/external stakeholders for events, and follow up the progress and results of the events for Retail, Operation & Merchandizing, CRM, Marketing, and VMD, own reporting.
• Be accountable for events budgets and their ROI.

Sponsoring/Influencers Engagement

• Define the PR plan for sponsoring/influencer activation.
• Develop local influencers who aspire target audience, enhance TAG Heuer brand desirability. Create an organic influencer community of TAG Heuer fans in Japan.
• Be accountable for consignment products for media and influencers, measure the investment, and report ROI.

Team Management

• Train / coach staffs by delegation and leading by example.

Profile

Reporting Structure

Report to Marketing Director, TAG Heuer Japan

Working Relationship

• Marketing Team of TAG Heuer Japan
• Brand & Communication Team at TAG Heuer HQ
• Sales (Wholesale/Retail) Team of TAG Heuer Japan
• Customer Service & Logistics Centre and Shared Service Centre of LVMH Watches & Jewelry Japan
• LVMH media team
• Has authority on:
• PR & Communication Team

External Relations

• Media (Journalists and Publishers)
• Media agencies
• Event agencies
• Creative production (Photography / Video)

Development Opportunities

• Similar position of other LVMH Group companies
• Promotion to Marketing Director

Job Requirements

Education:

·University Graduate or equivalent proficiency

Experience:

·Minimum 7 year experience in marketing communications experience in luxury brands, apparels or PR agency. Watch & Jewelry preferred.

·Digital PR experience through digital media or SNS

·Influencer marketing

·Good relationship with key editors/stylists

·Work experience in Foreign-affiliated company preferable

Skills:

·Interpersonal savvy / Strong communication skills

·Professional writing skills for press release and other PR material

·Self-starter/Proactive

·Team worker

·Agility in fast-paced environment

·Business level of English

·Dealing with ambiguity

·Good knowledge of new customer touch points as well as conventional/digital media

Additional information

TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool and free-minded spirit to think ahead and establish records. The TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, self-confident people who are connected to the future.

If you like challenges, out-of-the-box thinking and teamwork, there is an opportunity for you as we are looking for a highly motivated Communication Manager.