Key Responsibilities:
1. Email Marketing Mastery:
- Develop and execute effective email marketing campaigns to engage and nurture their target audience.
- Implement A/B testing and analyze performance metrics to optimize campaign success.
2. Search Engine Marketing (SEM):
- Manage and optimize paid search campaigns across various platforms to drive traffic and achieve business objectives.
- Stay updated on industry trends and best practices to enhance SEM strategies.
3. Google Analytics Expertise:
- Utilize Google Analytics to track and analyze website traffic, user behavior, and campaign effectiveness.
- Generate insightful reports and provide recommendations for continuous improvement.
4. CRM Experience:
- Leverage CRM systems to enhance customer segmentation, targeting, and personalization.
- Collaborate with cross-functional teams to integrate CRM data into marketing strategies.
5. Content Management Proficiency:
- Oversee content creation and ensure its alignment with marketing goals.
- Implement content strategies across various channels, maintaining consistency and brand integrity.
Additional Skills and Qualifications:
- Content management experience with the ability to create, edit, and optimize digital content.
- Analytical mindset with a strong understanding of data-driven decision-making.
- Proven experience in leveraging data and analytics tools to optimize digital marketing efforts.
- Excellent communication skills to collaborate with internal teams and stakeholders.
Qualifications:
- 3+ years of hands-on experience in digital marketing, with a focus on email marketing, SEM, Google Analytics, CRM, and content management.
What Sets You Apart:
- Demonstrated ability to adapt to evolving digital marketing trends.
- Strong problem-solving skills and a proactive approach to challenges.
- Capacity to work independently and as part of a collaborative team.
This is a fantastic opportunity to contribute to the success of a publicly listed company while contributing your skills in a fast-paced and supportive environment. If you're ready to take the next step in your digital marketing career, apply now by submitting your resume and a cover letter highlighting your relevant experience to Write an email, or click on "apply" below.
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- storing my personal information (including name, contact details, Identification and CV information etc.) on their internal or external servers for the purpose of informing me of potential employment opportunities
- using my personal information or
- supplying it to third parties upon express consent for the purpose of informing me of potential job opportunities
- transferring where applicable my personal information to a country outside the EEA/EFTA
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https://www.swisslinx.com/job/15876en